A Traffic Arbitrator’s main goal is to get leads, fix their ad campaign budget, and be at the top. For this to happen, there are a lot of tools available that not only retain the users’ attention but also stimulate them to perform the actions needed. Nevertheless, only a few can use different strategies in a truly professional way
We have found mistakes that are often not only committed by beginners, but also by veteran Traffic Arbitrators, but we will teach you how to avoid them so you can save both, money and time.
Today we will teach about pre-landing pages, what are they, how to make them, their features, and more.
What is a pre-landing page?
A Pre-landing page in Traffic Arbitrage is a one-page website, which is based completely on one unique content. The designer uses a “transit page” to promote its goods and services, having previously “warmed up” its target audience. A Pre-Landing Page is another section of the entire funnel that is considered a “targeted action”, making the user do something we need for them to be directed to the real Landing Page, the difference between them is that a Pre-Landing can be disguised as an article, news, a post, or anything that help us do the promotion. For example, an article talks about a man using an umbrella for personal defense purposes, and then we send them to our landing page selling that umbrella.
The structure would look like this:
- Ads and content.
- Pre-Landing Page.
- Landing Page.
A Pre-landing page doesn’t need to have 1-2 pages. The designer can add more if needed, and scale the platform. Although, it depends on their skills and experience.
Types of pre-landings
- Forum format: A platform where users recommend goods, services, and even websites.
- Experts articles analyzing a product or service.
- Mini-games.
- “Before and After” format: A comparison of how awful everything was before trying a new app, website, course, or anything that you like.
- Pricing comparison of goods and services.
- Interview with an expert: A disguised “news article” Pre-Landing page.
- Questionnaire: A form or test that after the user fills it, gets redirected to the Landing Page.
- “Horror stories”: Talking about a virus or disease in your city or country that can only be cured with a specific product (be careful on this, as it can be considered a dark traffic arbitrage scheme)
- Review format: A one-page review of a user talking highly of a product or service, or even a platform.
- Success story.
Creating a Pre-Landing page by yourself or getting an already-built one
There are two ways of getting a Pre-Landing Page, creating it yourself, or using an already-built one.
Creating a Pre-Landing page by yourself
A pre-landing page consists of several pages (or just one) with some light widgets. As the website develops, the situation might change. For beginners, a website builder with some structure will do the trick.
For Traffic Arbitrators working on several regions at the same time, this option is not viable, they need to rent or buy a VPS or hosting service to work appropriately.
It’s expensive, and you will have to set up everything, and it will take you some time that you might find tedious, but it’s worth it, we promise.
When selecting a hosting service, focus on the region. Potential leads will be looking at the domain and will feel more comfortable with some of them. Selecting a server geographically closer to the target audience, will reduce loading time and increase the website’s performance. Which is great for user experience and SEO.
Pros of using an already-made Pre-Landing page
- Simple interface with well-known features.
- A control system that can be customized.
- Cheap price when compared to everything that needs to be done to do it and launch it yourself.
The main issue is the lack of tools to customize it according to the offer and your own needs. The features are limited and it will prevent a Traffic Arbitrator from implementing their own content ideas or strategies.