Social networks are vital to promote goods and services. As is there where you can find users who are willing to pay for a high-quality product or service for a specific niche. Nevertheless, not everyone knows how to do advertisements correctly. Which results in budget waste, a low-to-none conversion rate, and a lot of disappointment.
Today we will teach you about one of the best ways to promote your products and services on social networks, with instalanding pages, we will see their types, how they work, their pros, and how to do them.
What is an instalanding page?
Instalanding is a profile on the Instagram social network that is designed as a one-pager. It’s an image of a product, brand, or even a service that is divided into 6 or 12 squares, forming what seems to be one big image.
An Instalanding‘s goal is to attract leads to a niche, product, or service. Is extremely effective when it comes to promoting your own products and services and, along with that, increasing your conversion rate.
Instalanding pages, as with any other landing page, need to have only high-quality images that highlight the products from the best point of view, so it looks attractive.
You might be asking yourself: “Who would need this thing?” The answer is actually extremely simple, traffic arbitrators, Digital Marketers, and even business owners who want to sell their products by promoting them on Instagram, along with Webmaster from regular goods and services websites or selling platforms.
Pros of using an instalanding page:
- Easy to create and free.
- It’s a great way to stand out among other competitors.
- Allows you to create an infinite amount of one-page profiles for different products and services.
- Allows you to immediately launch an advertising campaign.
- Makes Ad Networks trust you.
- Easy to promote.
- Lets you work directly with your target audience.
- An effective and attractive strategy to show your product to your potential customers.
- Easy to get a high conversion rate.
Types of Instalanding pages
Instalandings are divided by their appearance, and they’ve split into three categories.
Square Instalanding page
This is a 3 by 3 Instalanding page with 9 posts. There are only titles written on the images, and the main info is in the description of each image. This is probably the best type as a short description of the product itself and its images can be added into one single image. Along with that, If you try hard enough, you can even include a call to action for them.
Endless
Infinite instalanding pages are profiles with an unlimited amount of photos uploaded. These one-pagers contain a lot more information, so this is perfect to include a long description and name all the product’s pros. This type of account isn’t as common as you might think.
This type of Instalanding page usually generates a lot of organic traffic due to its frequent scheduled posting.
Commodity
The title of these profiles contains descriptions of the product itself, as well as the CTA, information on the company, and a link to the product’s website. Each post should visually demonstrate the product, be designed in the same style as the others, and contain information about the features of the product and its pricing.
How to create an Instalanding page
Despite how simple it might look, there are some issues when creating an Instalanding page, Ignoring these issues will slow down the process and make you lose time. It’s vital to think about the structure at the very beginning of the creation process.
Fortunately, Digital Marketers has already done it for us and they created a unified template that anyone can use to create Instalanding pages:
- Block: This template is basically an avatar, icons, and photos for posts. The most simple.
- Informational block: A block of already cut images containing text talking about the product or service’s features.
- Financial block: This is the same as the informational, but including the pricing of the product/services itself, and being more direct on trying to sell it to the user.
- Persuasive block: This is based on posting reviews or satisfaction stories of happy customers, making the user trust what you’re offering and making them buy.
Cutting into squares
There are a lot of online services for cutting images available on the Internet. Some of the most popular are Publer, Images-splitter, and Grin Post.
Nevertheless, the one we suggest it’s ImageSplitter, as it’s as simple as uploading the image, selecting the amount of squares by length and width, and hitting the “Split Image” button, and you will get a zip file with all your images perfectly cut.