ICOs and cryptos are extremely related. And if one takes off, the other follows it. Until today, the biggest rise was in 2017, when the amount of ICO projects increased enormously. This means that several cryptocurrencies and the interest in blockchain technology grow considerably but not exponentially. It slowed down a lot until the end of 2021. Analysts are talking about a “new wave”, which will take the entire segment to a new level.
So, is it worth working in the ICO sphere now as an affiliate marketer, Traffic Arbitrator, or even an investor? Are ICO offers a good fit for affiliate marketing? Let’s find out.
What is ICO
What is an ICO in cryptocurrencies? It is a way to attract investment in a platform or cryptocurrency. It stands for Initial Coin Offering. Is the initial placement or distribution of the cryptocurrency. Or Coins, also known as tokens. They might even have different statuses.
In some projects, it’s a unit that the buyer can use to pay for goods and services. Like, paying to watch films and TV series directly to the producer and actors without any middle-mans (this project already died). Other ones are basically analog shares, meaning that you can gain partial management of the company (like preferred shares). The third one, and the most common, is a token a cryptocurrency. For example, Ethereum, On crowdfunding in 2014, costing just a few cents, now it costs $3,462.
The price of a token increases (or drops) during the company’s development, this determines the prospects of the asset. After all, in most cases, the price of the token changes from the moment is bought to be sold.
An ICO is an interesting tool for investors. As you can you get a big return in a short amount of time. The received tokens can be sold in cryptocurrency exchangers or through direct implementation in the service when it’s completely functional.
Affiliate Marketing and the ICO Offers
Since the entire success of the pre-sale stage depends on its promotion, the affiliate programs are mandatory. This is understandable. But why attracting clients is so limited? After all, Traffic Arbitrators work according to a similar structure.
Only influencers are paid for advertising it, but Traffic Arbitrators are paid for the results they bring in. They get paid for each client they bring, along with every lead, each token sold, and so on. This system looks more viable. ICO projects constantly organize their affiliate programs, implementing several offers for Traffic Arbitrators and Affiliate Marketers who are actively working on the promotion.
Let’s see the pros for the ICO Project and for the Traffic Arbitrator:
For the ICO:
- Additional advertising.
- Results-based payments.
- Less risk of having low-quality advertising.
- Attracting audiences from different regions and social groups.
For the Traffic Arbitrator:
- A high amount of offers.
- High payment per lead.
- Low competition.
- More demand on offers.
- Warmed and easy-to-influence audience.
- No need for landing pages as the audience can be sent to the project’s whitepaper.
How to identify a good offer
If the niche is highly profitable, you can enter it. But here are a few issues, choosing the offer. There are many, but knowing which one will give you the highest profit is difficult. The better the offer, the greater the chances of the project not drying up or dying in the pre-sale stage:
- Analyze the whitepaper, and evaluate its marketing component;
- Review the viability of the idea.
- Research the roadmap
- Pay attention to their reward program. If you get paid not only by clients who register but also by buying the token, then the offer should pay the highest. At least not less than $200 per client.