Discord, is an ignored traffic source with a lot of potential. We will take a look at the platform’s audience and its main features, and explain to you the upload methods and best strategies to start with it.
Discord’s history and purpose
Originally, Discord emerged as a service for voice communication while gaming, but nowadays it has become a social network at Telegram’s or X’s level. In the application, you can stream or talk with other users in specific and themed channels. Their users have been using Discord for more than just gaming.
Talking about their audience, Discord is used by more than a billion people every single month. being people from 18 to 34 years old the71% of their total audience, 65% being men. In fact, according to SimilarWeb, the main interests of their users are gaming, digital technologies, and +18/NSFW content.
Discord is a worldwide application, nevertheless, most of its traffic comes from Francia, India, Japan, the Philippines, and the US. What this means is that their website and application have an audience from 1st world and 3rd world-developing regions, resulting in a great source for traffic arbitrage.
The best industries for these traffic sources are:
- Adult/+18/NSFW: Discord allows channels with 18+ content, and their audience is highly interested in it. Discord is perfect for webcams or dating offers.
- Gambling and betting: Their audience follows esports and watches complete streams, which is great for the iGaming market.
- Sweepstakes: Giveaways and the opportunity to get something for free will be relevant for young
audiences. - Cryptocurrencies and finance: Discord servers focused on cryptocurrencies and finance are one of the most popular, creating a server for this market would gain a lot of traffic that can be redirected incredibly easily.
- Gaming and utilities: Discord is a gaming communication application at its core, showing that gaming is still the king on the popularity charts. Redirecting traffic for gaming offers is not a hard task.
Discord’s principal advantages are their large amount of tier-1 traffic, little-to-none competition, and fidelity to any arbitrage approaches.
On the other hand, Discord’s cons include the lack of targeted ads or segmentation, which means that you will have to manually attract traffic to your server. Nevertheless, after being able to do it effectively, you will be ready to start the Discord Traffic Arbitrage business.
Where to start working with Discord’s traffic?
You will have to start by renting a server and creating accounts or purchasing emails. A host will be required to install the Discord Server, if you create several accounts and they get banned, Discord will flag the hardware and won’t allow you to create new accounts anymore.
Discord can be downloaded from their website; It’s available for systems with Windows, Mac, Linux, Android, and iOS. After beings installed, you will have to register and create an account.
Creating a Discord account is pretty simple, and any email address will work. After creating the account, you will need to fill out the account’s profile information, indicating a name and description, photo and you will be prompted to create a server.
Let’s say you want to create an Adult/+18/NSFW Discord server to upload that kind of content, you will need female accounts and you will have to flag the server/channel as “NSFW – Explicit Content”. You can do that by going to the channel settings:
To avoid account blocking on Discord, you would need to farm the accounts for a minimum of a week, and leave them to “mariante” for 3 days. Use the account, subscribe to other servers, and communicate with other users to make those accounts live longer.
Please, inform your traffic manager that you’re going to work with Discord. Discor’s traffic is not popular as is often overlooked, so it’s worth negotiating this on the shore so you can do Discord Traffic Arbitrage correctly.
Discord Advertising and Strategies
There’s no way of using an official Advertising method on Discord. You will need to attract traffic the traditional way, sharing your link and inviting people manually. You can do this by joining your niche’s servers.
This is not complicated, you can perform an internal keyword search. along with getting into YouTube channels or other social networks related to your niche and look for links to Discord servers.
Once that’s done, you can proceed with the advertising and traffic arbitrage. You can do this by using newsletters, sending DMs, or creating landing pages to send the traffic to your Discord server. Bear in mind that while you’re streaming on Discord, you can also play recordings of other streamers and put Ads there, as this is not a ToS violation.
Conclusion: Is Discord Traffic Arbitrage worth it?
Discord is growing exponentially fast, being the most popular in the world, and the fact that there are no official advertising tools inside of it makes it really easy to have success. If you also take in account the high amount of Tier-1 audience, makes it a great source for Traffic.