There are several niches in Traffic Arbitrage, like Dating, Nutrition, Gambling, etc. But it’s difficult to know which “area” the niche or offer belongs to, whether it is a white offer, a gray market, or even if it is a black offer. Black and gray offers are labeled as “black market” stuff, dealing with illegal or forbidden things. Nevertheless, is it really as scary as it sounds? That’s what we’re going to talk about today and see about white offers, also called whitehat offers or traffic.
Offers types
White offers are basically all goods and services that are complying all the laws and regulations of almost all countries in the world, do not have any restrictions within advertising networks, and can accept most-to-all traffic sources.
What makes them unique is that white offers are transparent and the information is always available. The customer will get what they see on the offer. There are 2 types, Physical goods/services, and Digital goods/services.
The Gray Offers actually comply with the laws, but they’re difficult to moderate, and the “complying” might be just because there’s no law that forbids them yet. You can detect this kind of offer, as their features are embellished, having a lot of lies in the headlines, or on their material. Something like: “Wear this ring and no one will be able to lie to you”, “Drink this infusion and your chest will grow 2 times its size”, or “Get this amulet and never be poor”.
Black Offers on the other hand do not comply with any law, they’re direct scams or are made to steal the user’s information and they’re restricted in all advertising platforms and networks.
Pros of White Offers
- Long-term stability and work.
- No moderation issues at all.
- Loyal users and customers will trust your ads and content.
- Analysis and optimization tools are available.
Cons of white offers
- Time investment: The main issue with White offers is that they require a lot of time and effort to be invested. You need to make a plan, prepare the content, analyze, study, research, optimize on the run, and control the budget… Very different from gray or black offers where profits come at the very moment you launch the campaign.
- The material can be difficult: There are a lot of variables that you need to keep in mind when creating the content for a white offer, from the target audience to the region, to the spend, your audience’s interest, and most preferred devices, and much more, it’s a logistic nightmare.
Niches within white offers
- Products: The most popular and the least difficult niche to work with. This niche has both white and gray offers. The white ones are regular products like cosmetics, shoes, clothes, and even real estate properties, gray offers are the ones offering drugs or medicines that don’t work as they say they do.
- Finance: Everything that has to do with finances, credit cards, banks, trading… and more. It’s a very niche white niche until you begin to deal with cryptocurrencies.
- Educational: A niche that focuses on generating traffic to courses, webinars, and online studies. Basically based on teaching the audience.
- Dating: The white offers are only related to communication, the black offers come when the offers promote +18 activities or one-night stands.
- Installation: On this one, you get a fee if the audience installs a program or application. For this to remain white it must be a safe program, if the application is malicious it becomes a black offer.
Traffic sources for white offers
We will now check from where you can get traffic for your whitehat offers:
- Paid Advertising: Paying for advertising on Google will help you attract traffic to your offers, but you have to take care of several variables, for example, the region, the keywords, budget, optimization, and more. Might be the most simple and easy way for a beginner, but you need to have the budget for it.
- Social Network Advertising: It has moderate difficulty for beginners, as you need to pay and launch the advertising campaigns, and you need to be more careful about the content, and it might ask you for more time invested.
- Native Ads: This is basically relying only on the organic traffic, without being able to stand out among other content, not being able to talk directly about the product, and more. An incredibly difficult thing to do for a beginner.
- Newsletters/Mailing database: You can get an email database and mail directly to it with your offer, and it has better chances of actually converting, nevertheless, being a beginner, you might not have a database to mail to. Although you can buy one, this might ricochet on you, and this might be a very difficult option to have as your go-to.
- Clickunder: Easy for beginners, but extremely intrusive on the users, and even when it works with white offers, it’s most effective on black ones.