Have you been dealing with increasing your traffic for a long time? Your budget is not one with millions to afford expensive and huge ad campaigns?
No worries, today we will see how great low-frequency keywords are, and discuss in detail their use in Google Ads to increase our profit.
Attracting traffic with competitive queries is often expensive, while the return does not always fit the cost. Clearly, something needs to be changed, but as soon as we talk about LFQs, the chaos begins…
Low-frequency keywords will ruin my scores and ranking!”
It will not. Stop believing this myth.
The quality of an ad campaign is based on the ratio of the number of clicks and impressions. The amount of total clicks has nothing to do with it.
That’s why low-frequency keywords won’t harm you at all and you can use them freely.
Nevertheless, always check whether the woofer looks organic enough in the ad or in the landing page. Approach the process with wise.
The key to success in Low-Frequency Keywords
It might surprise you, but low-frequency keywords are more effective than any other methods to attract traffic.
It’s all based on psychology, it’s that simple.
Low-frequency queries‘ goal is to solve a “pain” from a potential client, they act in a specific manner. For example, “Buy PlayStation 4 in California”
If a user types “buy PlayStation 4” into a search engine like Google or Yandex it would return pages relevant to the query. Online stores, magazines with equipment, etc.
The problem is that most of the time users’ are intimidated by how complex is to set up a catalog search, so they leave the websites without buying.
By specifically typing “buy a PlayStation 4 in California” the buyer is taken to a specific page, where he can get familiar with all the information without making unnecessary movements.
this means that loyalty will increase, along with the possibility of making a buying.
Low-frequency keywords are different
Everyone knows that LFQs have little to no competition.
It’s not the same to look for “Houses in Buenos Aires, Argentina” as “Houses in Los Angeles”. Which one will have the greatest spending potential? That’s right, the first one. This is why you need to make sure the difference between your keywords and the user intent makes sense.
A Keyword planner will help you with that.
How to implement low-frequency keywords?
There’s an algorithm to implement these keywords easily:
- Go to the Keyword Planner in your Google Ads account and look for examples. This service will show you the conversion rate, along with the degree of competition and the bid per impression.
- Check if the keys are suitable for your specific needs.
- Change the settings in Google Ads and wait for the free traffic at a low cost.
Conclusion
If you want to get traffic at minimized costs due to a limit on your budget, low-frequency keywords will be your savior and you will have to use them wisely. Use these tips and research about them, make a plan, and make sure you’re sticking to it. Adjust the keywords if you need to and monitor their effectiveness as often as possible to make sure you can take action quickly.
This will help you maximize your results without spending that much, and you will get traffic at so reduced rate that will look like cheating. Do your homework, be smart, and go make a profit.