The SEO in the gambling niche is a topic that in the long term can be an almost passive source of income. With the help of correctly picked keywords, you can attract high-quality traffic that is also interested, which directly affects your income.
Why is iGaming traffic high-quality and valuable?
The answer is simple, is a hot audience, they already know what it is, and are already interested in the service.
The higher a site appears in the search results, the better it ranks. The amount of traffic a website attracts depends on its positioning in the searches The higher it is, the more traffic it gets. Which means it’s more relevant for affiliate marketers.
What are High-Frequency keywords and how it work?
The most important phase of SEO is the semantic core of it. When forming one, it’s crucial to choose keywords that will actually attract your target audience.
In the SEO industry, the term “high-frequency keywords” (HFK) refers to keywords or certain phrases that are often used in search queries/searches. These are words that users commonly use to look for information.
When webmasters optimize their websites for search queries using high-frequency keywords, they keep in mind the popularity of those words. The objective is to make the content more visible to attract more organic traffic.
A good example of a high-frequency keyword would be something similar to “slots and slot machines” or even “casino bonuses.” These phrases are mostly utilized by users when they’re looking for information, considering them high-frequency keywords.
Using one of CatAffs partners’ statistics as an example, you can see how a long-term work with HF keywords looks like.
We highly suggest integrating high and low-frequency keywords in your content. Even when using HFK might be positive, it can attract unwanted audiences to the gambling affiliate website. Low-frequency keywords, on the other hand, have less competition, which guarantees a higher conversion.
Here’s an example with Low-Frequency Keywords:
If you want to achieve continuous growth in traffic and conversions, you’ll need to remember that semantics are changing all the time.
Given the value of SEO and its positive impact on traffic statistics, affiliate programs often place a special emphasis on finding specialists who can effectively work with both high-frequency and low-frequency keywords.
Nevertheless, using high-frequency keywords in SEO can cause some difficulties for webmasters:
- HFK requires not only time but also building a long-term SEO strategy, and this doesn’t always bring immediate.
- Popular keywords have a really high competition. Making your content difficult to stand out among search results.