YouTube Shorts is a source of free source of traffic that is usually second in relevance after TikTok. This article will provide you with useful material on this platform that will help you increase the efficiency of the traffic you’re producing.
Today, we’ll talk about how to get more visits on YouTube Shorts if you’re not getting much. We’ll disclose the mechanics of content positioning, and provide advice based on our own experience.
YouTube Shorts algorithm
The production of UGT is not as popular as buying traffic, but it still attracts interest on it. TikTok is usually ranked first in quality in various sources, although YouTube is not left behind.
Studies have shown that the amount of daily views in Shorts has overpassed the 50 billion mark. Almost duplicates his 30 billion mark from 2022.
TikTok will not always be the king, so Traffic Arbitrators should consider YouTube Shorts as a source for generating traffic.
The truth is that it has become more difficult to get referrals to external resources, this is due to YouTube removing the active links on videos and comments. This was a heavy hit, but the work with YouTube shorts has continued.
Before getting into why YouTube Shorts don’t get many views, for you to be successful, you need to get familiar with the content ranking algorithm. Some information on it will be useful in preparing a content strategy.
YouTube Shorts‘ algorithm is based on a recommendation feed that suggests videos to the user based on their likes, watched videos, and behavior.
The first important KPI for video quality is the ratio of watched VS swipes (ignored). Video algorithms track the percentage of the views to understand how they reach the audience.
The relevance point is the browsing history. The Algorithm sends videos to the feeds based on their previous activity. Nevertheless, this can’t be influenced.
The third one is the reaction-based engagement. The algorithm takes into account likes, reposts, watch time, and shares.
What to do if the video has no traffic
Last year, creators were complaining about a drop in their video views. Many of them barely got 100–200 views instead of the usual 4000–5000.
The author of the last screenshot was reaching the 2 million views mark on one single video, but then the videos began to get 2,000 views at most. The channel is now abandoned.
Options for solving the problem with a small number of views:
- Preview style: The first frame that users see in the feed influences their decision to watch the video.
- Adding “attention hooks” in the first seconds of the video triggers the attention that will force you to watch the content to the end.
- Increasing the content. Instead of uploading 10 videos, upload 20, some of them should be pulled to their feed.
- Publishing on peak activity schedules: In the channel analytics settings, look for the time when users are most active and post your content during those periods.
Experienced users suggest to publish 1–2 videos per day systematically as a minimum. YouTube likes to reward active creators who do not give up and keep uploading content.
YouTube Shorts is a source of traffic that is successfully monetized by ads and offers. A lot of creators have problems with video views, but you can’t give up the channel and increase the view on your YouTube Shorts.