Most Marketers and people generally use LinkedIn to apply for jobs, submit their resumes, or create a professional network. Nevertheless, this Professional Social Network can be turned into a traffic source if you dive deep enough.
LinkedIn Features
LinkedIn is a professional social network meant for business communication that also acts as an employment platform. Usually, companies publish events, new, or even employment vacancies on their pages.
LinkedIn is a huge social network, having 11% of the world’s population registered (around 922 million users).
LinkedIn is particularly popular in India, Brazil, France, and America. This means that a lot of tier-1 GEOs are on their list, which represents a high purchasing power and income.
More than 50% of the users are males and more than 40% are females, with an average age of 25-34 years, users that have permanent jobs or are job seekers looking for particular goods or services.
The platform has an advertising feature that allows you to launch campaigns. Since LinkedIn is designed with business in mind, the main users using this feature are entrepreneurs, nevertheless, Traffic Arbitrators and Affiliate Marketers can also take advantage of it.
The prohibited topics for LinkedIn Ads are Gambling, crypto, and a few other gray niches. You can use a cesspool to get around it, but you need to be clever about it.
The main audience is middle-aged people interested in finance, investment opportunities, and online shopping. You can send traffic to goods, informational products, investment websites, forms, Apps, and more.
How arbitrators become the first on social networks
Based on experience, we can assume that LinkedIn’s moderation team is fast. Advertisers get approvals on an average of 1–2 hours, nevertheless, they usually don’t make it into the auction the first time.
The most often reason for this is the language of the promotional materials and the landing page not matching.
The campaign configuration is structured so the first step is to add a payment method (usually a card). After this, the account will be changed to active, allowing you to launch your ads. After approval, the advertising campaign will be launched. The pricing varies, but it ranges from 100$ to $150.
It is worth mentioning that you can create a LinkedIn page, and receive a credit budget to spend on Advertising, nevertheless, only an active and trusted account will be awarded with one and be able to create a page. You can get around this by buying LinkedIn accounts.
The cost per click varies depending on the niche selected, for example, in tier 2-3 GEO is uncommon for LinkedIn to give a CPC below $0.5–1. Below you will find an example of the e-commerce category. With the CPC being $10 at the beginning of the campaign.
Bear in mind that LinkedIn anti-scam algorithms aren’t developed as Meta (Facebook) does.
Conclusion
LinkedIn Ads is a great way to gain traffic on white niches, being this the reason why it gets usually ignored. If you’re working with white niches, you can get a lot of traffic in the market with it.