Instagram hasn’t lost its popularity for commercial purposes. Its functionalities have been expanded not only for brand promotion but also to promote goods and services. Gradually, your social network account will be turned into an online store sooner or later, and it will be only slightly inferior to a full website when it comes to features and functionalities. Today we will review what can we accomplish with the commercial/professional profiles, we will review the Instagram action buttons.
They can considerably expand the tools you can use, allowing you to make financial transactions automatically and inside the social network itself.
Or at least satisfying the client’s request of talking to you, consulting, and clarifications. Along with creating a lead generation channel.
Why would you need action buttons on Instagram?
They have two main purposes. The first one is to expand your opportunities as the client will be able to directly order food delivery, book services, and buy goods and services.
The second one is for mere marketing purposes. These buttons will simplify the steps the client has to follow to get a hold of you or buy something. It also creates a call to action in the form of a button (an action button). For example, perhaps the client wouldn’t have asked for clarifications or consultation it would have seen the action buttons to reach out to you.
In fact, no matter what kind of project you’re working on, if it has a commercial nature, the Instagram Actions Button will be a positive influence.
This is also a very productive addon for a blogger and the regular user. If you have a monetization channel you can highlight it very easily.
Instagram gives a few pre-designed buttons you can implement, like subscribe, follow, contact, email, WhatsApp, and more. Allowing you to highlight certain actions for the user to do.
Nevertheless, you need to be careful and know what action buttons add to your profile.
First, let’s look at the types. Instagram offers us 3 types of action buttons:
- Contact button: This button is for communication methods, including phone numbers, email addresses, messengers, and even other social media networks. Along with DMs.
- Action buttons. Ordering, Direct Calls, booking, and Cost Calculation.
- Custom buttons on lead forms: You can set up different options, but most people collect contact information in exchange for a meeting, consultation, or other. You can also set up discounts and more.
Bear in mind that you need to change your account to a professional one before being able to add any button.
How to Make a Bigger Follow Button on Instagram
Let’s go with the easy things. The big and awesome “subscribe” button is not really a button. It’s actually an additional feature that allows you to attract even more attention to subscribing to a page. And this is obviously something that both companies and bloggers will need.
To increase and build a bigger visual trigger, you can just add any Instagram action button to your profile, after doing that the subscribe button will become larger and bigger as a result. A large subscribe button is a really nice bonus from Instagram.
How to add a “reviews” action button
There are several ways to add a “review” action button. Instagram doesn’t give you any way to specifically create a button with that functionality, reviews are not generated in the settings. Therefore, we need to perform a few tricks.
The first strategy is to post your clients’ reviews in your post, and the second strategy is to simply attach a link to specific posts where there’s a client’s review.
How to make a “contact” and “call” action button
These are vital Instagram action buttons. Without them, the client wouldn’t be able to clarify the details of ordering, shipping, and buying. Even if the process is automated. Meaning that these are mandatory buttons.