Native, or natural advertisement is distributed on special ad networks. For the advertiser itself, this is a way to naturally attract traffic and attention to their product or service, and for the media buyer (or us), it’s a very good opportunity to make money.
The main issue is that even an experienced Traffic Arbitrator can get confused very easily on these offers. They pay differently and have different payment methods, regions, and dozens of other different variables. So let’s talk about the native ad networks and which are the best ones available.
Native Ads: What is it?
Native advertising is a type of ad that is as similar as possible to the website’s content as it can. The user can’t really notice when it’s looking at an ad, or to the website’s actual content. The audience trusts these ads more because this format doesn’t spam them and invade their screen trying to make them buy.
This advertisement can be called an unobtrusive one. Nevertheless, even advertisements disguised as content must indicate that is, in fact, an ad. In some countries is required by the law.
There are no restrictions on the native ad. However, the ad must correspond to the needs of the target audience. Along with that, the ad should not interfere with the website’s regular content. If the user is not interested it will just pass by it or ignore it. The pop-ups that can’t be closed for 30 seconds don’t provide that opportunity.
Advantages and Disadvantages of Native Advertising
Pros
- Audience loyalty: Readers do not view such publications as regular advertising, for them it’s content.
- Flexibility.
- Viral effect: If the native ad is done properly, the users will share it on social media.
- High conversion: These ads have 8 times more conversion than any other.
Cons
- The pricing of creating unique content: Native ads are no different from the website’s standard content. It actually promises benefits or interests to the user. This means that you need to make sure that the content is valuable.
- Pricing: Promoting using native ads is expensive, really expensive. Remember that you also need to pay for the content production.
- Vague definitions: Don’t use native content from non-experts, don’t use content that is not really defined.
List of advertising networks
SlickJump
SlickJump is an ad network that has the most accurate hit rate to the target audience. The company’s portfolio includes 6 main formats.**
PushHouse
PushHouse is an ad network for push notifications and ad traffic. The campaigns are launched in more than 170 countries. And it offers several payment methods, including cryptocurrencies.
Clickadu
Clickadu is an international ad network that provides 6 different advertising formats.
AdvMaker
AdvMaker is one of the most popular affiliate markets available. Several search engines like Yandex and Google cooperate with it. It has a monthly audience of 100 million users.
Recommendations for working with native advertising
Native ads are long-lasting content. Meaning that invasive content has no place here. You can do some experiments with banners. Nevertheless, an amateur webmaster should disguise its ads as informational content.
Since native ads are very similar to regular information content, it doesn’t have a high click rate. So, you need to work on the CPC formar. If not, the campaign won’t be effective.
When working with native ad networks, you need to warm your audience, don’t use a landing page. Redirecting traffic directly from the add to the offer it’s the most common and worst mistake. Users aren’t just ready to perform any action yet, you need to prepare them, to get them ready with good high-quality content before trying to make them do anything.