Traffic Arbitratos work with several sources, but with email campaigns, a lot of them get skeptical. In the last few years, there haven’t been many published due to this skepticism, but this traffic source is still highly relevant. Let’s figure out what’s happening with this source and what are the prospects for it.
Are email databases and newsletters still relevant in 2024?
There are several stereotypes in the affiliate marketing industry, and the most common is the relevance of traffic sources. Many people think that if no one has said anything about it, or if the volume of content on it has decreased, the format is automatically out of town.
The truth is that it might be the opposite. Basically, There are no cases from email newsletters, but this does not mean that the source is dead. Traffic Arbitrators use it a lot, they simply don’t tell anyone about it. Because why would they do that?
It is also important to consider emails are still one of the main communication channels in for businesses.
According to Hubspot, the KPI for email channels relevance and performance for 2023 are the following:
- There are 4 billion active users.
- 347 billion emails are getting sent daily.
- 37% of worldwide brands have increased their email marketing budget.
- More than 75% of marketers say that the amount of email receivers has increased.
This report holds a lot of useful data, but there are two really important indicators: The Open Rate indicator of 31% and the CTR indicator of 34%. These numbers do not reflect the market, but they give you a good idea of how emails work.
Besides that, marketers have noted that the average click rate is 7–9%. This means that out of every 100 emails, 7–9 get opened.
How to monetize an email database or a newsletter?
You can gather a list of email addresses manually by using ads or simply buy an already-built email database. The first one is the most tedious, nevertheless, it allows you to collect the right target audience emails, bear in mind that using already-built databases ends up in just spamming and it makes no sense.
Let’s say you already have a list of thousands of addresses and you need to monetize it. Below you will find some of the ways to monetize your newsletter.
Partnership programs
Affiliate Marketers with their hands on this kind of program have a database full of white newsletters. Especially if they can see the statistics with other software and confirm the database quality.
You can even use the email campaign to redirect them to other channels. This depends on the segmentation, along with the creation of templates how effective are your remarketing strategies.
Email monetization programs
Not many people know this, but there are platforms to monetize newsletters. They can be used by anyone who has an actual good database with the right audience added to it.
Beehiiv is one of those services that allows you to profit from native advertising in your newsletters. The income depends on the email frequency, the Open Rate indicator, the target audience, and the size database’s size.
The ad is at the top of the email, and a clickable link is added at the bottom. The advertiser’s logo is also embedded.
Besides Beehiiv, ConvertKit and Substack are also some of the best newsletter monetization platforms available.