In this article, we will analyze SimilarWeb, its structure, services, and its interface. You will learn what functions are available in the paid and free versions, how to use them, and how the service will be useful to an arbitrator.
The main one is SimilarWeb
SimilarWeb is a platform that offers its analytics software as a service, one of the most informational and used worldwide — covering more than 160 countries. It stands out for its simple reports with infographics and its friendly interface.
SimilarWeb will gather useful data for SEO experts, analysts, Marketers, and entrepreneurs. along with the analysis, the service finds ratings of the most visited sites and apps and includes a browser extension, and other functions.
SimilarWeb free: What does it offer?
Some of SimilarWeb‘s features are available for any visitor for free. On the homepage, you will find a search bar on which you can just paste a link to any site or platform and get a very detailed report of it. There you can also track the TOP 5 most popular websites in several countries and industries.
Let’s analyze Google to look at the report’s structure. On the top, you’ll be able to compare one site with another, selecting the data version by time, or filtering by mobile and desktop traffic volume.
The webmaster will be able to find the year the website was registered, the industry, position, visits/traffic per month, users’ retention, and the number of pages visited by the users.
After that, you can also track the graphs to see how the traffic and the website position that changed over time.
The following section is dedicated to the target audience. In this section, you can monitor the website’s traffic coming from different countries, page data, gender, and even interests and hobbies. Similar websites/platforms and competitors can also be visualized.
The “Marketing Channels” fragment contains SEO data:
- Incoming traffic.
- Keywords.
- TOP resources that have organic and paid links to the website.
- Social Media traffic.
- Links and topics that are the most clicked.
The last fragment of SimilarWeb‘s report contains payments, Ads technologies, data gathering systems along other integrations.
Also, besides the reports, the free version includes website ratings, Mobile Apps, and different browsers, which can be filtered by countries and industries. You can find both in the “Free Tools” section.
How to create an account on SimilarWeb
You can start the registration process by clicking on the “Get Started” button located on the home page, the registration is completely free, but it can ask you for card details sometimes. Before completing the process, SimilarWeb will ask you to answer some questions. This survey is for recommendations. It doesn’t affect the account creation at all.
After that, you will be asked to pick one of their packages:
- Digital Research: Reports very detailed and aimed at large businesses. Includes market data, website and traffic insights, consumer tracking tools, and analytics.
- Sales: For entrepreneurs and sales: It comes with a big database of companies, contacts, analytics, and even insights that will increase the odds for a successful conversion.
- Shopper Intelligence: The best when it comes to marketplaces. Analyzing the demand of the audience, and their behavior, even reveals competitor’s information and will help with the SEO.
- Stock Intelligence: Specially designed for investors that will track and analyze data for stock markets. Along with evaluating and comparing them to find the best investment options.
After the payment details, you will be taken to the full version of SimilarWeb. If you decline this option, you will be granted a demo account for a week.
How’s SimilarWeb internally?
On the home page, you can enter the website URL see the report, or simply select a tool. You change between modes here:
The Dashboard will allow you to create, customize, and even share your dashboard with others. Click the “Plus (+) button and select a template, or simply create a new one from scratch.
“Competitive Tracker” is a tool for tracking your competition. Specify your website and your competitors so the tracker can gather accurate traffic data.
“Rank Tracker” This is for the people who work with SEO. In this section, you will need to enter your website, and your competitors’ websites and select the keywords that you wish to track. After one day, the tool will send you relevant data regarding their keywords and traffic.
The “Brand Protection” feature is meant for tracking branded keywords. Enter a list and start finding out when and which competitors are promoting using your branded keywords.
The “Web Market Analysis”, and the “App Market Analysis” tools allow you to monitor data for the industries. Just enter the industry’s name and you will receive information about the best websites and apps.
The “Website Analysis“, “App Analysis” and “Company Analysis” tools, provide you with several reports, similar to the ones on the free version. The details provided on the paid version will be more deep. You’ll be able to see a complete Keyword list, traffic sources, and your competitors.
The “Website Segments” is a tool meant for reviewing individual pages and categories. Vital for online stores, especially when it’s necessary to track data of a specific product.
The “Acquisition Channels” section group has “Search”, “Affiliate”, “Advertising”, and even “Social” functions. Each of them contains resources that will help you, including often-used keywords.
The “Conversion Analysis” tool is designed to analyze sites for conversion purposes. it will show the number of visits, conversion rate, and the changes in these over time
The last section is the “Settings & Help”, it allows you to configure your account data, renew or disable a subscription, and manage your tokens for any API.
SimilarWeb Pricing
After the trial version is finalized, the functionality is going to be limited. Meaning it will not have deep details or lists of keywords.
This is the following pricing:
- Starter: $125 per month.
- Professional: $333 per month.
- Team: Price is negotiable.
- Enterprise: Price is negotiable.
Conclusion
SimilarWeb is an extremely powerful tool that will help get data about your website, competitors, and complete markets. Vital if you’re looking to get a complete service that provides you with all the analytics and analysis for your project.