These Instagram tips for 2024 will grant you the opportunity to transform your content into one brighter and improve exponentially your reach. We assure you that the screen time and interactions of your followers will increase.
Instagram used to be very careful with its new products and features, with stories getting into the platform 3 years later after Snapchat did it, for example. But now they’re not holding back, and have features that even YouTube, their biggest competitors don’t have.
Reels
Instagram has changed and now you might notice that the Reels button is now in a most important place, showing the company’s intentions to promote the use of short videos, trying to compete with TikTok and the response of YouTube, YouTube Shorts.
Everybody knows that Instagram took the idea from Snapchat when they created the feature in 2013 and it appeared on Instagram in 2016. The adoption of this new video format was really fast to the demands of the market, people want easy-to-wipe videos and vertical content with an unpredictable feed.
Nevertheless, the purpose of the short videos is to increase your reach, as stories are only shown to your audience, but Reels are shown to any user. This means that this is a new source for free traffic, and it can help you develop FOMO (Fear of Mission Out) in your audience.
Our thoughts on Reels promotions
The easiest way to promote your account relies on Reels and creating mixes of other people’s content. Just click on the three dots while watching a video and select the “make a remix” option, film your reaction to that video and you’re done. Easy content in a few seconds.
Reels are a huge gift from Instagram for anybody who wants to promote their account for free especially because the platform only likes to buy internal advertising, and dislikes any form of mass following or spam strategies. That is why reel promotions are part of the best Instagram tips.
About what topics should I talk or post about on Instagram?
- Locations: Talk about interesting and fun places that you have visited or want to visit, or record stories being already there. Create a guide about fun places or a tourist guide for someone interested in visiting.
- Products: A good opportunity to create a product guide about a brand, people like lifestyle content, jewelry, luxurious cars, and watches. Talk about this topic and make reviews about them.
- Posts: Create a guide to your favorite posts or the ones you have saved, publish it on your posts or stories and if your followers are interested in what you like or do, they will use it.
Stories
Immediately after stories appeared, they quickly became some sort of reality TV show, one where the protagonists were the ones making all the content. Nowadays, Instagram Stories has become a complete video editor with a lot of features that you can use to promote blogs, products, and services. Let’s see what features are being used for getting sales and that might be the core of these Instagram Tips.
- Swiping to IGTV: Instagram Stories are just 16 seconds long, but IGTV can last 10 minutes, making it the best way to transfer audience to an unboxing, tour, or even a conference.
- Tagging business partners: This will allow you to create brand content, that the followers will see and check through your content.
Tips for improving content in stories
- Music/Audio: Adding music to your stories is key to increasing your reach, Instagram has agreements with musicians so you can use their songs to be on your content.
- GIF images: GIFs are animated images, and using them will give another perspective and feeling to your content and it will not be completely static, especially if you use funny GIFs related to what you’re saying in the story.
- Selfie Stickers: This is a new product that allows you to take a few seconds of video of your face and use it as a sticker, it’s on the Instagram galley and you can send it via DMs or just in a story. Very funny and dynamic.
- Masks and Filters: Filters that use the camera to change your face or add some funny elements to it, are great for advertising brands that have created their own, or to give a better stetic to your content.
- Widgets: Add icons, countdowns, polls, or something that calls for a Call To Action and forces more engagement on your followers.
- Subtitles: Might sound weird, but what if some of your audience is just not able to hear you?