There isn’t a lot of information on Broker Traffic. Just a few affiliate programs actually work with it and accept it. Nevertheless, some advertising networks who work with this traffic sends web support to them in order to send special requests. That means that for a Traffic Arbitrator it’s worth to fight to flood Broker Traffic and see how profitable it is.
Broker Traffic, what is it?
Broker Traffic is the leader of the finance niche. The traffic arbitrator is a middle man, collecting form applications and forwards them to the advertising network. Theorically, it’s very simple: the platform needs to attract people to the offer, (which can be a credit card application, for example) and then the regular verification and approval procedure will begin. If no complaints are received, the platform receives its payment. That’s the theory, not let’s see it in practice.
The issue: Is incredibily difficult to get traffic on this niche. Banks tends to not work with advertising netoworks and Traffic Arbitrators, they only work with the people they like. And small banks and microfinances are not very trusted among people.
Here’s the main issues when working with this traffic:
- Low conversion: It will be extremely difficult to convert your leads. Is not like the gambling niche that it actually has a high conversion rate.
- Most of the times is a slippery slope: Getting a lead means collecting data from the user and sending it to the advertising network. Not all banks will accept this strategie as it requires the collection and transfer of the customer’s personal information, it can result in a complaint or leak , which means a guranteed liability.
- No begginer friendly: Working with Broker Traffic, the platform should have an already-made landing page designed for the offer, and it should be able to call the traffic to make a particular action. Which will requires API set up, and development skills, if you don’t have any, this is where the problem begins.
Does this means that broker traffic is a vestige of affiliate marketing? Not really. It can be profitable, and that’s why we’re talking about it. Here are the cons of working with this traffic:
- Multi-offers: For example, the platform has a credit card application as the main offer. while the user is scrolling, it turns out that the is also interested in opening an individual or entrepreneur account in a specific bank. Changing from a warm to a hot lead in just a few seconds. Meaning the platform webmaster can attract this specific user and redirects them to an offer of the other bank.
- “Follow-up” with the users: If the contacts that were sent via the API didn’t work as intended, they cna be followed up through a call center.
Traffic sources for Broker Offers
Usually, advertising network post a list of the accepted traffic sources. A Traffic Arbitrator should know which ones work better than others. For Broker Traffic, the most working source are email campaigns. There’s other sources but they rarely works, so you should focus on the ones listed below.
Bulletin boards, social networks, emails, and maybe forums. Add something dynamic to it, a game, a prize, something that actually gives the lead a reason to check the offer.
Classic offers for brokerage traffic
The brokers niche, and with Broker Traffic in general, there is no time to build up anythinh, so no account creation for gathring audience at your own pace, no, you need to hit the target immediately, meaning that you need to set up the parameters for the target to see your offer relevant. This is what Traffic Arbitrators tends to “hunt” with:
- Bank cards: Classic offer, banks pay clients who left their personal information and are ready to call. Nevertheless, usually, the first card transaction is considered a lead, which means the bank will pays only after that.
- Loans: Simple, but tricky, this leads are cheaper, which means that you need more conversions of them to get a decent profit. Additionally, it depends on the user’s credit history.
- Insurance policies: Insurance is a very popular sub-niche on the Broker industry, but thera are some people that works with insurances. If you want to join too, you will need to understand the principles on insurance offers and basic economics. Also, bear in mind that the profit is less than with credit cards.
- Checking accounts: The most protifable sub-niche, full of business people that are extremely interested in more profitable banking services. The profit per client can get up to 10K.
How to start with Broker Traffic
The first thing you need to do is pick an network that works with Broker/Finance offer, pick it, research about it and being the planning.
The strategie in this case is very standard: Pick an offer, build a landing page (or just pick a template) and start working on it. Consider the following:
- The landing page must be legal: For example, it should shows a popup requesting permission to transfer and process the user’s personal data, (or just a checkbox) should appear on the page. Without it, any action with the users’ data is completely illegal. Besides, the server must have a SSL certification, having the https protocol on it.
- Regading the checkbox: Can’t be marked by default, that’s is a violation, the user must check it manually.
- Each application field on the landing page must be marked as mandatory to fill.
- Add a Call-To-Action button.