Approval is one of the main KPIs in traffic arbitrage and it can be heavily influenced for it to be better. In this article, we will teach you what we consider this parameter is and how to improve it.
First, let’s find out what approval or acceptance is in traffic arbitrage. Approval is a KPI of confirmed orders, which is shown in percentage.
For example, you’re working on an offer on Facebook, and one day you are able to convert 100 leads, of which 40 have been confirmed and you get paid for those 40. Now, 60 leads were rejected (the client didn’t buy the product) or entered garbage information (The phone number or other crucial information was entered incorrectly), 100 leads – 60 rejections = 40. Which means there’s a 40% Approval.
What reduces approval?
Let’s see what are the variables and situations that reduce the approval rate in Traffic Arbitrage.
Shaving
An unpleasant situation in Traffic Arbitrage is when an ad network tricks media buyers. The stats show that the application was rejected, but in reality, the ad network called the client and sold the product by themselves, scamming the Traffic Arbitrator. This means that you should have got a higher Approval rate instead of the one you got initially.
Experienced web owners know which CPA and Ad Networks do this kind of awful practice, although shaving doesn’t happen often, don’t be shy and let your community know, inform them, at the end of the day traffic arbitrage is a team game.
Upselling aggressively
Another thing that happens in Traffic Arbitrage is when the ad network pressures the buyer because they earn money when they sell not only 1 product, but a complete package, so they force the client to buy more, resulting in a denial from the client due to the pressure put on them, and having one less sell, all due to the ad network’s greedy behavior. The best solution for this is to replace the offer with a similar one, one where the sales are performed normally, or leave and join a new affiliate program or Ad Network.
non-conformity Product
This kind of situation happens when the client after receiving the product by mail, refuses to accept the product due to a discrepancy between what they ordered vs what they got. This affects negatively the buyout, and it’s reviewed by the advertiser as soon as it’s reported, which leads to the traffic arbitrator or web owner being a denial on the offer and getting a huge drop in its approval rate.
Low-quality product
If after receiving the product the client notices that it’s broken or completely different from the awesome image posted on the landing page, a denial will be accounted for immediately. Which, of course, will decrease your approval rate. This will make you lose money, but it’s not your fault but the advertiser’s. Change offers or change your network as soon as possible.
What can be done to improve the Approval rate in Traffic Arbitrage
Now let’s see what can be done in traffic arbitrage to improve the approval percentage in our offers and get more profit.
Geo or region
Geolocation or the region you’re working in is an approval variable that often reaches 70 or 80% rates. When it comes to traffic arbitrage or working with European traffic, you will get an average of 35 to 45% approval rate. Now, when it comes to India, if you get a 15% approval rate, you’re part of the top! Keep in mind that the same offer might receive a different reaction depending on the country, which means that it will get a different approval. Each corner region has a different mindset and what some people don’t like and won’t buy, others won’t think twice to buy it.
Content
Creativity is vital in traffic arbitrage and is the door going straight to the landing page. If the user sees that the information on the content is different from the one on the landing page, they will leave. Be careful and study the landing page where the traffic will be directed to. The audience’s age and mindset are highly important. Older people won’t be interested in porn pictures for enlargers, nevertheless, pictures showing potency or prostatitis will be in demand and will reflect a much higher approval rate.
Offer’s topic
In Traffic Arbitrage, the “offer’s topic” is the vertical offer:
- Adult niche.
- Nutrition niche.
- Beauty and Makeup products.
- Finance and investment niche.
- Gambling and casino niche.
In the financial niche (and the sphere itself) a 1% approval rate is an average result and it’s already good enough due to the profitability it has, meanwhile, in nutrition/adult/beauty and makeup niches the average approval rate is 45%. So don’t get frustrated, and ask your traffic arbitrage mates what is their approval rate on certain niches first, so you can prepare your own strategy and improve it.